Keyword Research

Before we work on marketing our website we're going to need to do some research on how to best find our qualified buyers in the internet. The first thing you're going to want to do is to keyword research. Try and come up with your own list of keywords first. When building your initial list you need to think of both keywords that are industry specific words and terms as well as keywords that the general public might use in searching for your site. Often times these two lists can be dramatically different. Industry specific keywords are good because they often mean more qualified leads. However they are also less searched then the general public's keywords so its a good idea to have both in order to get the largest number of visitors.

Its very important for you to be realistic on what keywords you are going to compete for. The more specific you get your terms the less people will search for them, but it will be easier to get a good rank for the term and the traffic will be more qualified. For instance, say you want to start you own a coffee shop in Decatur, GA and you want to start having live music. Keywords for people looking for live music might be:

General/National
Live Music
Coffee Shop

Specific/Local
Live Music Atlanta
Live Music Decatur
Coffee Shop Decatur

Too Specific/Not Searched For
Live Music at a Coffee Shop in Decutur

It doesn't help you to get placed for a search that only your mom would think to search for like "Jason's Coffee Shop In Decatur Live Music".

It can help to have some of the specific terms for PPC and SEO, but usually you'll get placed in the Too Specific terms when you target the Specific terms.

Tools
#1
Google's Adwords and Analytics also have some wonderful tools that you should explore.
https://adwords.google.com/select/KeywordToolExternal

#2
If the keywords you come up with are very general or will you will be competing on a national level you can also use Google Trends to compare keywords to see which ones get more traffic, what cities they search term is most popular, and the quantity that search is run through out the year.
http://www.google.com/trends

Integrating keywords into content
Now that you have your basic keywords its important to integrate them into your site. You can do this easily with your Category and Product pages. Simply add a single keyword or phrase to the SEO Link and Headline sections of your pages. You'll also want to try and include these phrases into your content, but only where relevant.

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